In order to get ahead of the competition, corporate companies are turning to a new form of marketing called Corporate Social Media Management (SMM). SMM is the process of integrating your company’s social media efforts with your search engine optimization (SEO). It’s important to understand how these two factors interact so you can set and achieve effective goals. Through this article we’ll take a quick look at what exactly corporate social media management is, how it can benefit your business, and some of the challenges you’ll face.
Social media has been around since the beginning of the Internet. Many small businesses find that they can get a jump start on the competition by creating their own social media pages. The problem with using social media for marketing is that it’s easy to get lost in the noise and lose sight of the purpose of the page. Businesses need to remember that they’re doing this for their customers and not to simply advertise their own products or services. When this happens, it’s easy for customers to get distracted and stop listening or even engaging.
Corporate social media management is all about building an effective presence within the social media community. When your page is up and running you want to make sure it’s easy for people to visit. Make sure your layout and headlines are compelling. Offer them something of value for free, like a free e-book or newsletter, and encourage them to share your content with their friends. You want to build strong relationships with those who frequent your pages.
Once you have a well established presence on the internet, you can begin to do what’s known as SEO Optimization. This is where you work to get higher rankings on search engines for your keywords. The keywords you choose will help guide your customers to your pages, but without the proper strategy, your business will fail. By using SEO, you can ensure that your page is properly positioned and that your business will be easily found by consumers.
Business management also includes social bookmarking, which is an innovative process that streamlines the sharing of information between users. This makes information more accessible to many more people, and allows your company to become more prominent in the industry. By tagging items on social sites like Digg and Reddit, you can ensure that your business becomes easily recognizable to the public. The tags will help make your page more visible and will allow users to connect with your pages without necessarily requiring more personal information.
It’s important to keep your cage clean. If you are using WordPress, make sure you have your meta tags set up correctly. In addition, do not load the template theme with too much information or lingo on the home page. This will make your site look messy, and your visitors will get the wrong impression.
When you run out of ideas for your company pages, you can turn to brainstorming sessions. Try to keep things as open as possible, and be as open-minded as possible. Think about the ways that your business could benefit from a blog, and think about the ways you could improve it. Don’t be afraid to ask other people for input as well. They may have a great idea to help you.
Finally, in regards to the actual management of your page, don’t forget to follow best practices for online marketing. You should regularly post news blurbs, press releases, and photos, as well as update your blog with new material on a regular basis. Corporate social media management consists of many different elements, but if you keep these tips in mind, you should have no problems succeeding. Good luck!